In the laundromat business, attracting new customers is important—but keeping them coming back is even more crucial. A well-designed loyalty program and laundry service marketing plan can encourage repeat visits, increase customer engagement, and boost revenue. Here’s how to create a loyalty program your customers can’t resist.
1. Choose the Right Type of Loyalty Program
The key to a successful loyalty program is simplicity and value. Here are a few popular options to consider for your laundromat marketing strategy:
Punch Card System
A classic and easy-to-implement option. Customers get a physical or digital punch card, and after a certain number of washes, they earn a free wash or drying cycle. Example:
- “Wash 10 loads, get 1 free!”
Points-Based Rewards
Customers earn points for every dollar spent, which they can redeem for free washes, drying cycles, or laundry supplies. Example:
- Earn 1 point per dollar spent
- 50 points = Free wash
- 100 points = Free detergent
Tiered Membership Program
Encourage frequent visits by offering different membership levels with increasing benefits. Example:
- Silver: 5% off all washes after 5 visits
- Gold: 10% off after 15 visits
- Platinum: 1 free wash per month after 25 visits
Subscription Model
For a fixed monthly fee, customers get unlimited or discounted washes. Example:
- $30/month for unlimited standard washes
- $20/month for a set number of premium washes
2. Make It Digital for Convenience
Physical punch cards can get lost, so offering a digital version improves engagement. Some laundromat management software solutions (like Cents, LaundroWorks, or FasCard) integrate loyalty tracking seamlessly. Consider using:
- Loyalty apps that track points and rewards
- Text or email notifications to remind customers of rewards
- QR codes at machines for easy check-ins
3. Offer Exclusive Perks
Make your loyalty program more attractive by adding unique benefits beyond free washes. Ideas include:
- Birthday rewards (free wash or bonus points)
- Early access to promotions
- Free detergent or fabric softener samples
- VIP laundry service discounts (folding, pickup/delivery, etc.)
4. Promote Your Loyalty Program Everywhere
A great loyalty program won’t work if customers don’t know about it. Spread the word through:
- In-store signage (posters, digital screens, window decals)
- Receipts with loyalty program reminders
- Social media and website promotions
- Referral bonuses (give customers extra points for referring friends. Example: “Refer a friend, and you BOTH get 10 free drying minutes!”)
5. Keep Customers Engaged
A loyalty program should evolve to keep customers excited. Try these strategies:
- Double points days (e.g., Tuesdays = 2x points)
- Seasonal promotions (e.g., “Holiday Bonus – Earn 20% more points in December!”)
- Surprise rewards (random free washes for active members)
6. Measure and Improve Your Program
Track performance using software analytics or customer feedback. Ask:
- Are people signing up?
- How often do members return?
- What rewards are most popular?
Adjust the program based on what works best!
Final Thoughts
A well-crafted laundromat loyalty program keeps customers coming back, increases revenue, and builds long-term relationships. Follow these tips to achieve a successful business!
